To compliment the newly launched brand spot for Air Miles “It’s all gravy” campaign, a massive functioning luggage carousel was designed and built - delivering all the extra perks and prizes to consumers in a fun, over the top way. The Carousel of Dreams first popped up at Yonge & Dundas Square in Toronto. Due to the overwhelming success of the activation, a compact version of the carousel was built for activations indoors in both Toronto and Montreal.