Housed in a beautiful space in SoHo,New York, this pop-up for American athleisure brand Terez was vibrant, playful and over the top. I was commissioned to design various elements of the shop, most notably an absolutely massive "Positive Affirmation Tree" sculpture which greeted customers upon entry. The brand was so happy with the outcome of the pop-up that they turned it into a virtual experience as well. With Shopify integration, customers could shop products directly from the virtual store. In-store activations were also digitized in interactive ways in the virtual version.